Soft Toys
About the collection
For many children, a soft toy is their most important friend to cuddle, sleep with and go on adventures with. You'll find soft toys and cuddly characters for babies, toddlers and older children, including soft toys with sounds...
Category guide
The full description
Soft Toys for children are suitable for everyday play and cuddles at home and in the kids’ room. This category focuses on cuddly animals and soft mascots, but also includes functional options such as characters with sound and soft toys with suction cups. The selection is suitable for babies, toddlers and older children who use toys for caring games, storytelling and role play. It is important to consider softness and how easy the toy is to hold: a comfortable shape, a pleasant-to-touch surface and a child-friendly
size make play safer. If you are looking for a companion to help your child wind down before bed, cuddly toys and characters in different sizes are particularly suitable. If, however, you want to add variety to play, it is also worth exploring soft toys with sound and special effects, which can help hold a child’s attention. For children, Soft Toys are often both a first cuddly companion and a playmate that supports development, as long as the choice takes the child’s age and intended use into account.
Soft Toys for children – cuddly animals, mascots and calm play
Soft Toys for children are a practical choice for cuddles and play. In the kids’ room, they are comfortable companions during the day and as part of the bedtime routine, as their soft texture and child-friendly size make them easy to play with. Many children take a soft toy with them when they want to create their own world: at home, in a play corner or while travelling.
This category includes soft figures and mascots for cuddles, role play and themed play. For example, mascots and cuddly animals are suitable for storytelling, caring games and situations where a child wants to show that the character is “happy”. Some models also add sound to play, which can help hold a child’s attention while they are awake.
What to consider when choosing: size, feel and how your child will use it
When choosing a soft toy, the deciding factor is how your child will actually use it. For babies and toddlers, a shape that is easy to hold and a gentle, comfortable surface to touch are particularly suitable. For older children, it is important for the toy to work well as a “character” in their play – that is, to have an expressive enough shape and a child-friendly weight so it can stay part of the game.
The category includes cuddly characters in different sizes, from smaller figures to larger mascots. Along with size, it is worth considering how the toy can be used: some soft toys are designed for cuddles and play, while others offer special features such as suction-cup attachment or a wristband-style way to wear them.
- Size and suitability: choose according to your child’s age and whether the toy is mainly for cuddles or as a “character” in role play.
- Material and softness: look for a pleasant-to-touch surface that feels comfortable for your child and is suitable for cuddles.
- Sound function: if you prefer more active play, choose soft toys with sound; for winding down before bed, quieter options may be preferable.
- Fastenings and extras: soft toys with suction cups and wristband-style options can make play more practical and safer.
- Care: check the care instructions and choose an option that is easy to clean according to your child’s activity level.
Soft Toys for different stages of childhood
Soft toys designed for babies are particularly suitable for babies when they are easy to hold and can safely be a companion close by. For toddlers, it becomes important for a cuddly animal or mascot to stand up to everyday play and be comfortable both in their arms and on the floor.
As children get older, the toys also lend themselves to role play: children can take their characters on “visits”, prepare meals, tell stories and create routines for them. At this stage, a more realistic appearance or a clearer theme often works well, such as animal or mascot designs that help get the play going.
Cuddles, winding down before bedtime and lively play
Soft Toys are not just for play. They can help create a sense of security at home, for example before bedtime, when a child wants a calm and familiar companion. A familiar cuddling routine can make evenings go more smoothly, as a soft toy can help a child feel safe.
At the same time, Soft Toys can also be part of more active play. Adding sound or a special play feature (such as a suction cup) makes play more varied and helps hold a child's attention. The same soft toy can therefore be both a cuddly companion and an important part of kids' role play, fitting in well in a child's room and everyday home life.